Using AI to accelerate export prospecting

The benefits of using AI to accelerate export prospecting
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In an increasingly globalized world, companies are constantly seeking to expand beyond their national borders. However, international prospecting remains a major challenge. Language and cultural barriers, as well as the complexity of foreign markets, often hold companies back, especially small and medium-sized enterprises (SMEs). We could cite a few examples of Spanish or Italian suppliers selling in France with product catalogs in Spanish or Italian. Not very practical... This is where artificial intelligence (AI) comes in, offering innovative solutions to accelerate and optimize export prospecting and sales.

At Deestree, we put AI at the heart of our business processes to meet the challenges of today's manufacturers. Here's an overview of the main benefits of AI in this field:
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1. Automated translation and personalized offers

One of the crucial first steps in penetrating a new market is communication. Presenting prices, products or services in the language of the target market is essential. AI, with automated translation tools directly integrated into Deestree, makes it possible not only to translate sales documents quickly, but also to adapt them to local specificities. This means that price offers, catalogs and other marketing materials can be rapidly translated and customized for each region. Need to test the Japanese market? AI will take care of it for you.

What's more, thanks to machine learning, these tools are becoming increasingly accurate and adaptive, taking into account the cultural and linguistic nuances specific to each market. This avoids costly translation errors that could damage your company's credibility. With Deestree, you can localize your content (products, labels, descriptions, currencies, markups, etc.) in over 100 languages, in just a few clicks!

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2. Intelligent prospect identification

One of the most time-consuming aspects of prospecting is identifying the right prospects. AI simplifies this process through big data analysis. Based on machine-learning algorithms, companies can identify potential prospects according to specific criteria such as geographic location, sector of activity, company size, and so on.

Tools like Deestree, for example, use AI to suggest relevant contacts based on these criteria. This saves valuable time and enables prospecting efforts to be focused on high-potential targets.
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3. Email campaign automation

Once prospects have been identified, emailing is a crucial communication channel for getting in touch with them. AI makes it possible to automate not only the sending of emails, but also the writing of the messages themselves. Deestree's built-in AI assistant functionality enables the generation of personalized emails on a massive scale, adapting tone and content to suit prospects' preferences.

AI can also analyze responses and adjust campaigns in real time, identifying the best times to follow up with a prospect or suggesting additional actions based on the engagement received.
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4. Conversion rate optimization

Artificial intelligence is not limited to the initial prospecting phase. It plays a key role in optimizing the customer journey, by analyzing prospects' behavior on websites, emails, and interactions with the company. AI systems can then recommend specific actions to maximize the chances of conversion: proposing a demonstration, sending informative content, or organizing a follow-up call at the optimum time.

By leveraging intelligent CRM tools, such as Deestree, which displays customer activity data in real time, companies can track every interaction and gain valuable insights into prospects' preferences. This enables much more targeted prospecting, with a better return on investment (ROI).
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5. Save time and cut costs

AI makes it possible to streamline previously time-consuming processes, such as prospect research, email management, and translation. By automating these tasks, companies significantly reduce the costs associated with prospecting. This enables them to focus their human resources on higher value-added missions, such as negotiation, customer relations, or new market penetration strategy.
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Conclusion

Artificial intelligence is revolutionizing the way companies approach export prospecting. By automating tedious processes and providing more precise, personalized insights, it is giving companies a crucial competitive edge. As international markets become increasingly complex, AI is emerging as an essential tool for effectively navigating this new globalized environment. Deestree is the only business solution designed for manufacturers that integrates AI into its GesCo and ADV functionalities.

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Whether for translating documents, identifying prospects or automating email campaigns, AI makes it possible to gain in efficiency, speed and relevance. Adopting these technologies now means not only saving time, but also proactively positioning yourself in tomorrow's international markets.

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