"ERP vs CRM: Understanding the difference between these two solutions to better manage your business"
New mobile apps to keep an eye on
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What new social media mobile apps are available in 2022?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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What app are you currently experimenting on?
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ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) are both software applications used in companies, but they have different functions and objectives.
ERP is an enterprise resource planning system that automates and integrates business processes such as inventory management, order management, supplier management, financial management, human resources management and more. Themain objective of an ERP is to streamline business processes and optimize performance, providing a global view of the enterprise, promoting interdepartmental collaboration, and facilitating data-driven decision-making.
On the other hand, a CRM is software designed to manage customer relationships by centralizing customer information and automating sales and marketing tasks. CRM functionalities include contact management, lead management, sales and opportunity tracking, marketing campaign management, customer segmentation and more. Themain objective of a CRM is to foster customer loyalty by offering better customer service, improving customer knowledge and stimulating sales growth.
In short, although both software packages can manage business operations, an ERP focuses on managing company resources, while a CRM concentrates on managing customer relationships.
DEESTREE is complementary, and adds an essential feature not available in either of these tools: the ability to manage unique catalogs by segment, and complex general or specific conditions, much more rapidly. DEESTREE facilitates the management of B2B pricing conditions. Try it, you'll love it!
