Thanks to Deestree: Tchanqué cuts data entry time by 90%!
New mobile apps to keep an eye on
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What new social media mobile apps are available in 2022?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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What app are you currently experimenting on?
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Tchanqué Gourmet, a fast-growing and well-known brand in the coffee world, stands out for the exceptional quality of its products. Like any growing company, it faces many challenges in maintaining smooth day-to-day management of its commercial operations. With a diversified customer portfolio, elaborate pricing conditions, varied assortments and specific logistical requirements, Mélanie, the President, manages these complexities with determination.
The adoption of Deestree, a solution for digitizing sales processes and sales administration (SD), has enabled Tchanqué Gourmet to simplify and optimize its operations.
Tchanqué Gourmet Challenges
Prior to implementing Deestree, Melanie and her team successfully managed several aspects of the business:
- A large number of customers: Tchanqué Gourmet had built up a loyal following of varied customers, each with unique needs and preferences. This diversity, while a sign of success, made day-to-day management more complex.
- Multiple pricing conditions: Each customer group benefits from specific pricing conditions based on various criteria such as: market type (CHR, retail, marketplace... ), purchase volumes, range widths, geographic location, etc. The manual management of these pricing conditions, although efficient, was time-consuming. The manual management of these prices, although efficient, was time-consuming. What's more, on a day-to-day basis, purchase orders had to be re-entered into their ERP (Sage 100), a time-consuming process that entailed the risk of re-entry errors.
- Varied Product Assortments: The wide range of coffees offered by Tchanqué Gourmet required fine assortment management to meet the specific expectations of each customer, making the overall process a little more cumbersome to manage.
- Different logistics requirements: Logistical requirements vary from one customer to another, with specific delivery times, special transport arrangements and other constraints.
TheDeestree Intervention
Faced with these challenges, Mélanie decided to turn to Deestree, an innovative solution for digitizing sales and sales-related processes. The tool introduced dynamic purchase orders and advanced automation, centralizing and simplifying the management of all the variables mentioned above. The connection to SAGE made it possible to do away almost entirely with re-typing, freeing up precious time for the team.
Benefits Obtained
- 90% reduction in Administration Time (ADV): Thanks to Deestree, administrative tasks that used to take hours are now completed in minutes. Dynamic purchase orders automatically adjust pricing conditions, assortments and logistical requirements, reducing errors and speeding up order processing. And they are synchronized in real time within SAGE.
- Redirecting Resources : With less time devoted to administration, Mélanie has been able to redirect her teams towards higher value-added activities, enabling Tchanqué Gourmet to improve its operations:
- Fidélisation: Teams can now focus a little more on building lasting relationships with existing customers, ensuring increased satisfaction and loyalty.
- Reference development: By facilitating the overall process, the team can more easily identify products already worked on, and propose new references.
- Prospecting: freed from administrative constraints, the sales team can devote itself fully to prospecting for new customers, ensuring the company's continued growth.
The integration of Deestree has made daily life easier at Tchanqué Gourmet. By automating complex processes and introducing advanced digital tools, Mélanie has not only significantly reduced the time spent on administration, but has also enabled her team to focus on strategic initiatives. Tchanqué Gourmet is now better equipped to continue offering quality products while ensuring sustainable growth.
A well-thought-out digital transformation can improve business operations, even in a sector as traditional as coffee. Melanie and her team are now a little better equipped to conquer new heights, one cup of coffee at a time.
Interested in learning more about Deestree, and how we can dramatically reduce your ADV time? Contact us!
